Tag: advertising

So many things to be said about this with regard to auto broadcasting, apart from it being for robots, which is what government and advertisers want us all to become anyway.

The advertiser's rationale seems to be that most people have become extremely band loyal by the age of 30.

http:/​/​blogs.rnw.nl/​medianetwork/​?

In article <464D6691.5050203@radioscotland.org.uk>, (Address removed) (Arthur G. R. Sutherland) wrote: Hi Arthur

If you buck the trend in programme format and get an audience, you will secure advertising.

An television commercial for BT has been banned for misleading customers over broadband speeds.

>>>Do we think it will generate new advertising revenue or just move it from spot-ads?<<< Advertisers already sponsor particular programmes, don't know if thats had any impact on the spot ads though?

 Thanks Eric I'd never heard the Gary Byrd track but having heard a 30 second clip on allmusic.com I can quite safely say, if I don't hear it again in my lifetime it won't be a moment too soon.

I've been thinking about the sums on the merits of setting up a new offshore radio station that could legally broadcast into UK/​EU or New Zealand and frankly I am not convinced it's plausible or...

: What a dump that place is. Bloody light from this huge stick thing : that advertises Radio City constantly in yer face when you're trying : to sleep.

In article <5fefc05d1bfb7cae25b2290910ce8cba@com-wc.kinomi.com>, (Address removed) (Richard Sharpe) wrote:

Ofcom has today published a statement announcing a year's trial waiver of the restriction on the length of advertising breaks within films (including single dramas) shown by the commercial public...

Do we think it will generate new advertising revenue or just move it from spot-ads? ...........................................

Google software is designed around protecting its advertising income model. No one can blame Google for that.

ITV held talks with BSkyB about moving digital channels to subscription.Discussions held about switching advertiser-funded free-to-air digital channels such as ITV2 to subscription , meaning they...

The same boring, bland, politically correct management approved, unchallenging, aural wallpaper the rest of us switch off after five minutes max.

Much has been written about the BBC and its bid for F1. Saying that this is 'our money'. And how ITV doesn't use 'our money'.

Proving there is nothing new in radio, didn't Radio Caroline, particularly after 1967 used to run advertisements that weren't paid for? — This e-mail has come from Martin Rosen

From: "Richard Sharpe" <(Address removed)> To: "Anorak Nation" <(Address removed)> Sent: Monday, June 11, 2007 12:09 PM Subject: Re: [Anorak Nation] London police accused of advertising...

 I can speak with a little experience of Fosseway Radio as I used to work for the parent company.

It does seem that advertisers are not interested in older listeners. Those who are fifty plus are very brand loyal and present no challenge for advertisers.

 I think it's fair to say that a goodly number of "Community" stations are feeling the squeeze right now....

 The main problem (nearly) all radio stations have - and like Eric, I can speak from experience - is that to a large extent, the programmers don't give a monkeys what the listeners want...

 As Usual - The "Audience" doesn't come second or third - in fact they aren't even placed!

When I worked on't wireless – creatively written and well produced commercials held the listener, in fact where I worked many listeners could sing the jingles, and knew some of the advertisers by...

The fuel as just one example, not to mention the wages and maybe the food for people on board. Do you know how much fuel it drinks running a big transmitter?

How about if we said that there is no chance any commercial radio broadcaster will "make money" in the future. because of so many stations and consumer choice advertisers will go elsewhere. that...

I suppose a lot has to do with ratings. Whereas the commercial stations need to have everybody remember the name of the station they were listening to and obviously the strapline helps.

AM /​ MW is not a dead duck in both listener terms and commercial terms.

This article was also posted on Radio today a couple of days ago by another smaller radio group who think that this campaigne could actually cost them their business.

Much has been written about the BBC and its bid for F1. Saying that this is 'our money'. And how ITV doesn't use 'our money'.

Christopher England <(Address removed)> said: Spot on Chris.

There must be a trigger point at which an agency adds a station to its pool. For instance take Fosseway Radio http:/​/​www.fossewayradio.co.uk/​ - website far worst than Big L's

 Good Question - It is fair to say that OMR certainly needs some new management if nothing else.

(Originally published at christopherengland.com) There aren't many radio stations left that aren't broadcasting a 'programme' coming from a central studio and 'networked' across all the country.

Hello everyone. On http:/​/​friendsofbigl.co.uk/​forum/​viewtopic.php?t=4880&postdays=0&postorder=asc&start=120 you can read the posting which is stated below.

News Corporation's James Murdoch has said that a "dominant" BBC threatens independent journalism in the UK.

Here's a simple test to check how awful the commercial local radio we listen to REALY is!

It amazes me that neither the advertisers nor the marketeers getting the advertisers to advertise realise that this is exactly what the vast majority of listeners do, and so, in truth, very few...

I would have thought the Dutch service of RNI would fall into this category and Mebo Ltd from the revenue from the Dutch service.

From The Orcadian By Lorraine Shearer The county could be home to two community radio stations later this year after it emerged this week that a second application for a broadcast licence has been...

Yes. But. The Facebook trick is to make you bow to peer pressure and enter loads and loads, which by far the vast majority do, especially the youngers.

Thanks for the honest reply Neil, Looking at potential advertisers, I wonder if any of the major Alcohol or Cigarette manufactures would be interested in advertising as they are now banned from a...