The end of the radio DJ
Surely the annoyingly high increases shown in the latest RAJAR with regard to Jack FM (the station that, apart from breakfast, has no DJs or presenters) are sounding the death knell for 'presented' radio. I guess within the next four or five years there will be no radio presenters or radio DJs on the air, as the Jack format will spread like cancer.
We already have the beginnings with presenters/DJs not allowed anywhere near the songs, instead all commercial radio stations now keeping the songs well away from the stuff they have to say three or four times an hour. They no longer 'jock', just announce. So, with the listeners appearing to love the Jack presenter-less format, I'm guessing that'll signal their gradual disappearance altogether across all brands.
Sadly, if RAJAR is to be believed, this is what the listeners want from music-based radio stations.
Hi Chris
With respect, if you look deeper there are sectors in the RAJARS that both agree and disagree with your argument. I agree that morning after afternoons don't favour DJs, but surely this has been the case for decades. The only people that comment on mornings and afternoons are us
:-)
Consumers are reactive in the mornings, lunch times (a bit), and then PM drive - the rest of the time they can't - mind you they couldn't call station at the same time in the 70's, or send a fax from the 80's. Sure they can hide under the desk and SMS if the boss isn't around.
As to keeping the DJs away from the songs, that's donkeys years old as well, I recall a well known ship saying the presenter shouldn't interrupt the music..............
I suspect there are very few offices like mine where radio can be heard everywhere. Just for reference our fave Slovak music station can be heard here http://www.europa2.sk/player/fm/?11102011
They still use imaging to pad gaps, but that's cos Slovak stations do that en mass.
Now stations will mix jingles in tracks, wonder where they nicked that idea from, and talk up to the lyrics (hmmmmm who did that first in SK :-)
).
Europa 2 and the very fine Capital are similar - Europa2 does have a dropdown box for its playlists which varies from the daytime and evenings.
I guess will have to learn Slovak is they want to be a DJ and use the strap "Maximum New Music"
Regards
Eric
*From:* Christopher England <(Address removed)>
*To:* Anorak Nation <(Address removed)>
*Date:* 02 Aug 2012 20:53:18 +0100Surely the annoyingly high increases shown in the latest RAJAR with
regard to Jack FM (the station that, apart from breakfast, has no
DJs or presenters) are sounding the death knell for 'presented'
radio. I guess within the next four or five years there will be no
radio presenters or radio DJs on the air, as the Jack format will
spread like cancer.We already have the beginnings with presenters/DJs not allowed
anywhere near the songs, instead all commercial radio stations now
keeping the songs well away from the stuff they have to say three
or four times an hour. They no longer 'jock', just announce. So,
with the listeners appearing to love the Jack presenter-less
format, I'm guessing that'll signal their gradual disappearance
altogether across all brands.Sadly, if RAJAR is to be believed, this is what the listeners want
from music-based radio stations.Free thought + Free speech + Free radio = Anorak Nation
--
Anorak Nation: http://www.anoraknation.com/
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Your dire predictions could well come true , at least as far as commercial radio is concerned. Thankfully , i preduct that bood old aunty beeb - The BBC , will hold out , and stay with presented radio.Why , i hear you ask ? Well , basically , how can the BBC fulfil it's charter as a public service broadcaster without any spken words on air ? You can't have a public service playout jukebox. BBC radio is very much personality driven - the last UK broadcaster that is. All commercial broadcaster actively discourage their Dj's from developing any sort of style and personality of their own - it's fair to say that their days are numbered.
Sadly , i think , this could well be the breakthrough that gives a slight revival to commercial radio listening in the UK , because , as you have already said has been proven , a large number of people , it seems , would father just listen to the same few hundred tracks being played out - in even shorter rotation , without any presenters talk , and just ignooring the irritating commercial breaks.
It only needs for Global radio to start following suit with their stations becoming just automated jukeboxes , and any prospective your people with desires of getting into british radio might as well forget it.
I think this is all rather depressing really , for a platform i have always loved , but i am all too aware that nothing is forever any more.
