Sixty-two percent of consumers use social media while watching TV
on a weekly basis, according to an international study by Ericsson
ConsumerLab. This represents an increase of 18 percentage points
compared to the results of last year's study.

The research revealed 25% of consumers use social media to discuss
what they are watching while they are watching it.

Niklas Rönnblom, Ericsson ConsumerLab Senior Advisor, said: "Mobile
devices are an important part of the TV experience, as 67 percent
of consumers use smartphones, tablets, or laptops for TV and video
viewing. Furthermore, sixty percent of consumers say they use
on-demand services on a weekly basis. Watching TV on the move is
growing in popularity, and 50 percent of the time spent watching TV
and video on the smartphone, is done outside the home, where mobile
broadband connections are facilitating the increase."

Although viewing behaviors and demands are changing, only 7% of
consumers say they will reduce their TV subscriptions in the future
with 41% of consumers say they are willing to pay for TV and video
content in HD, according to Ericsson ConsumerLab. Story - Digital
TV group.

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