Simon Crees <(Address removed)> said:
I predict another mass audience exodus from Radio 1.
Only the old people. Grimmy does have quite a following amongst those 'on trend' or whatever the buzzwords are. He's not exactly unheard of by the target demographic. He does a lot of TV work and has that 'street cred' he needs.
The new breakfast show is not going to have a zoo format, just him on his own (and probably bits of to and fro with his producer). That's a radical change from what's been before, and since there will also be a lot more music and 'celeb-ness' to it, I think it'll be more 'on trend' than what has gone before.
Yes, it'll be sure to shed the old folk, but whether it can attract new generations of young people is going to be the question, I guess. I think trying to get da yoof to listen to the radio is the hurdle it'll be hard to overcome, regardless of what they put on for breakfasts.
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