Simon Crees <(Address removed)> said:

It's interesting that by the BBC's own admission in the report , the
stations main target audience is the over 50's. The format would only
require relatively minor tweeking to make it appeal to a wider audience
- say , over 30's.

See, it seems to me that a local radio station should be age-less. As in, it should provide something for everybody living within a specific geographical area. People should be listening to, say, Radio Merseyside because they live or work in Merseyside and want to hear local news and information and items relevant to the area regardless of age or demographic. Restricting the editorial brief to just aim at a small sector of the Merseyside community (e.g the old people) seems daft, discriminatory, and stupid.