Is this going to be an alternative to SKY or just another Freesat service?

The link is a preview of what should be showing on our screens in the near future.

http://www.google.com/url?sa=D&q=http://www.youtube.com/watch%3Fv%3D0wb6UVBZhJc%26feature%3Dyoutu.be&usg=AFQjCNF1xfaSwOcdxClZtGag0-gOXzZa4w