I think once people log on to the Internet their mind wanders and they're not too bothered about listening to the radio (internet or otherwise).
What they're more interested in is watching Youtube videos, reading the news on news media sites, watching catch up TV programs and spending far too much time on social network sites.
In many other countries bandwidth is expensive – many of the broadband plans only allow 10 GB per month for peak time activity – so streaming an online station with a 128K stream will eat into the GB allowance pretty quickly.
I think juke box internet stations are by and large dead boring – but if you jazz it up with jingles and entertainment audio spots then it becomes more of a station which makes for hopefully better listening.
Why Radio on MF/AM and VHF/FM is better.
Because unlike the internet where there's a billion different choices, the channels available on AM and FM is extremely limited to really just a few channels –
So scanning the band can be done quickly and if you're there you'll be spotted pretty quickly because there may be only a dozen other stations you're competing with.
Unlike the Internet where there is 20 billion web sites and distractions you are competing with.
In response to
- Re: Is internet radio the next step for community radio? Peter G. Millington-Wallace
- None yet
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