For me, I very rarely 'see' a channel as a channel, 'cos I watch most
things on Sky+ or iPlayer (and similarly named devices). That also
means scrolling through and not watching adverts too. I guess the only
things I leave on in 'real time' are news and music channels. And even
with those I always hop when the adverts start.
I do not have Sky plus or Sky at all for that matter, I like to watch my premiership football club when they are playing, I can watch them play live using certain applications even when they are not live in the UK, so that suits me fine. If this was to be regulated I'm sure I would pay an acceptable fee for this entertainment (a bit like music downloads).
The problem that these companies will have is how do you make money out of the content? I would suggest you are like a lot of average Sky+ users who regularly skip the ad's. This is fine as Sky charge for the + option, the problem is when it is not charged for, how are companies going to re-coup their costs and make money? This is why I fear for the future of Freeview (or atleast the commercial companies on Freeview) in the not too distant future (I give it 10 years)
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