In article <d82775f2b182bdfbf7ca3ac36c0ec9c1@jiglu-wc>, 2@slewis.biz (Sterling Times) wrote:

BRITISH SKY BROADCASTING GROUP PLC
Results for the twelve months ended 30 June 2008

There are a number of surprises here. The churn at 9.8% is far
lower than I would have expected, but upon reflection there are now
a lot of exit barriers for the customer.

Churn since digital has been much lower – I can recall 30% I think in analogue days, but as soon as digital came in......

I do get the impression that packaging with loss-leaders is paying
off. With tempting deals on telephony, broadband and Sky Plus one
is kidded into paying over the top for entertainment.

Bundling is a great subject which many an anorak just doesn't buy into
:-)
On your subject yes I agree, but would add one bill is much easier to manage than four or five.
Where the big bone comes out is channel bundling – as one heavily involved with channels I can tell people that bundling is the only option for many channels. If they had to survive as stand-alone subscriptions many channels would die overnight, many of which would be of interest to anoraks, but hey.....

Will it continue to grow? I certainly think so.

I opened my mouth about five years ago and gave a 12 million ceiling
for Sky based on homes then – we'll see

Eric