Quoting a previous Christopher England contribution:-

So, if Ofcom gave you a blank canvass format-wise, but you were also
restricted technically as the current Virgin is, what would you do as a
format, and who would you target?

(A question not just aimed at Steve, of course!)

I think I'd either

a) Turn it into a national Islamic station

or

b) Forget the pop rubbish and keep it firmly rockinsh, and mainly rock oldies and none of that new rock music rubbish. I'd hire more personality presenters, shoot anybody guilty of segueing two or more songs together, and encourage loads of listener participation so it was a busy fun thing to listen to. Oh, and if a tune got played out more than once a month, security guards would taser anybody involved in letting it happen.
—
* Christopher England just said that *

wow, That sounds like a fun station, can I have a job, i could play some songs i like over and over then get a buzz from the guards. Do you think you could get them to use whips n things too

www.celticmusicradio.net