Neil Gates <...> said:

What they need is a new vibrant MODERN name.... 

.....Like Radio Edna, or something sexy like 'Tight Virgin Radio' because of their tight rotations.

BTW: I hope you aren't planning to use 531, we've taken the last six weeks constructing our antenna, us old farts can't frig about tuning up and down the band climbing trees adjusting the antenna every week you know. We tuned it up on Thursday if anyone heard the carrier, only 2 watts whilst tuning. Our engineer is struggling to carry the transmitter to the antenna location let alone climb trees for much longer. If you do use 531, I and my collegues wil be setting Age Concern on to you, do you understand?