Quoting a previous Steve Martin contribution:-

This is blogging of the highest quality!

However, it's also a pretty good way of pre-teasing (foreplay??) a book. A bit like http://hollysinbox.com in a way. That was/is really just a publicity stunt in order to sell a book. Both are excellent examples of well orchestrated Viral Marketing.

So, taking that one stage further, I need a Viral Marketing of the concept that I should take over from Pete Price!
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* Christopher England just said that *