Eric Tesug said:
 
C.E. and I have been advocates of Twitter for ages, recently a guy from a large broadcast organisation wrote a piece, after flying to a show in the USA, saying he'd found this great new thing called Twitter – he got HAMMERED for his story. In the future that kind of cock-up will make a huge difference to the brand and as such the value of the broadcaster.
 
Just my view

Eric

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Interesting opinion Eric, as I already see "Twitter" becoming the equivalent of DAB in Radio.

In the States I am seeing that "Twitter" is already starting to fade in popularity, it was used initially a lot in the current US Democratic Party nomination campaign, but it is now having nothing like the success rate of MySpace and Facebook.

So I see it as being just a short term popularity "fad"

John