In article <01c101c766d7$34a0e570$717f0250@homea23e90ca27>, ... (Steve Leyland) wrote:

dimitri konstantine wrote:

: Firstly it's AM which the real listener is switching off in
alarming numbers

nonsense. if the content of the radio programmes is truly an
alternative, word of mouth will spread and they will listen whatever
the medium.

Yet again, within seven days, I find mind myself agreeing with most of that which D.K. wrote.
I have some sympathy with your views Steve and would agree that if the content is good then people will listen – if the e-mails are read sharing such news.

I also understand why people turn to MP3 players due to a lack of real choice and further I agree that the safe ways in which radio runs is declining – just recently, as I have mentioned, a group of radio people discussed the delights of digital and commented that the digital age will be good for radio as stations and sponsors alike will get [probably for the first time] much more accurate ratings. Then the poo will hit the fan, I added that.

If it is the AM station can carve out a good audience then I will be one of the first to congratulate them – you can make me eat my words with pleasure.

Currently there are, in the main, three groups/views around. The first is the Anoraky groups, second is the existing {let's say] FM groups and the third are those embracing the digital age. The later not all doing so in the public domain.

So maybe the anoraks will get there dream of seeing one more AM station 'cut-the-mustard' before AM finally curls up its toes. Maybe they won't. Maybe the FM groups will retain there control, maybe they won't. Equally, maybe all those very quiet digital people will win and maybe they won't.

What I would say to all groups is *do not* let your feeling run wild. Radio has a fabulous habit of going against the flow, from time to time, and for anyone to simply say none or all of the above groups will or won't work is treading on very thin ice.

Eric